Free Online Heatmap Tool for Marketers – Microsoft Clarity®
There are many website testing tools for all kinds of analytics and an online heatmap tool is one for the most important you could choose to use.
If you’re serious about increasing your conversion rate and boosting your online sales revenue, then a heat map tool is critical. But wouldn’t it be great to have a free online heatmap tool that is built by professionals?
A website heatmap tool is an analytics tool. It’s for website owners, marketers, and agencies to view the customer experience when visiting any web page on your site. It can be used to:
- To improve website usability
- For improving customer experience
- And most importantly, to improve conversion rates
What Makes Microsoft Clarity® the Best Free Online Heatmap Tool?
First, it’s obvious from the name, that an exceptionally large company with a huge software development budget is behind this free heatmap tool. It’s in Beta as I write this, so the tool is completely free. There are no limits.
Microsoft Clarity® will help you know:
- What’s working on your website
- Where users get stuck
- How users interact with your site
- Identify user engagement trends
- See what users like
- Know what users don’t like
- See how much of the page gets scrolled
- Your most popular pages
- How users got referred to your page
- And much, much more.
That’s quite a lot of insightful marketing information to help you improve your website performance for potential buyers. I find it hard to imagine it’s free – yet it is.
How Does Microsoft Clarity® Get Collect Data?
Like any other free and paid heat website heat map tool, Microsoft Clarity®:
- Tracks mouse clicks
- Records keystrokes
- Shows mouse movements
- Records page scrolling
When the data is collected, it is recorded in a video which highlights these elements for you. Effectively, you can spy on all your visitors. The visitors are anonymous.
However, you can see how a visitor got to you web page. You won’t know who they are, but you will have what they were doing on the web and on your web pages revealed.
Why Use a Free Heat Map Tool?
Since the tool is free, and if you aren’t very technically minded, I would recommend you use this tool, no questions asked.
I obviously cannot profit from you choosing the tool, since it’s free, and there’s no future pricing plan. So, it’s not a trick statement.
Microsoft Clarity® is handing you the opportunity to improve your web pages the same way the biggest companies do, and these companies pay for the tools (actually, many of the smart ones have found this free tool).
You’ll be able to:
- Know where visitors’ eyes focus on your pages
- Reduce shopping cart abandonment because buyer problems become obvious
- See when forms have problems
- Better position important page elements for improved click throughs
- Highlight popular imagery when it’s important
- Know where visitors make important lead or buy decisions on your pages
- See exactly how visitors scroll on your page
- Know exactly where they click on your pages
- And much more
Ways to Implement this Online Heatmap Tool
I use Microsoft Clarity® heatmaps mainly on my sales and lead funnels which I build on Converdy 2.0 Flow Builder.
Mobile web speed is vital to me. This is because countless web tests, including those by Google, show that over 50% of web buyers leave a web page if it won’t load on their mobile device in under 3-seconds.
The Converdy 2.0 pages consistently beat this speed demand because they were designed to. Plus, I can add the heatmap code using Google Tag Manager®. Adding the code snippet is easy, and it did not have any noticeable impact on my mobile page speed.
The Microsoft Clarity® code can also be added directly to the header of your page. I suspect it shouldn’t have significant effect on you page speed when added in this manner. But you’ll need to assess this yourself.
The bottom line is, if you sell anything or get leads using online pages or funnels, you should be using an online heatmap tool. Microsoft Clarity is by far the best free online heatmap tool I’ve found. I highly recommend you click the button below now and make your free account…
Former US Navy commanding officer. Expert in leadership development and using digital tools and marketing to make your company the winner even in the worst disasters. Proven expert SEO and Web Copywriter. Contact him today.