Answered: The #1 Question Asked by Business Owners
Imagine for a moment waking up each morning and looking forward to your emails and schedule because you know you have a new high paying client eager to start business with you.
Then think about how many more of these eager clients, customers, patients, or team members you will be able to draw to you in the next 3 to 6 months, and do it without hoping and praying they will find your website or offer.
The number one question commonly asked by my clients and by my mentors’ clients is:
“What is the best or most productive step I can do right now in my business to get more clients, patients, customers, downline members, etc. and be making more money today?
Below you will get 4 steps outlined, that once implemented in your business, you’ll realize the peace of mind you seek to know you won’t have to waste another minute working with customers, clients, downline members who just suck the life out of you.
These 4 steps are essential to you filling your office or inbox with your PERFECT customers, patients, clients, or downline members that you will love working with – and pay you well. Realize, first, there isn’t a truly simple answer to the question, but if you start using these four things, you WILL CONSISTENTLY attract more customers, making higher revenue, and never worrying about the competition.
Step 1: Have a System in Place. Assuming you want to attract your perfect customers and end headaches created by those you never really wanted, you must have a reliable system in place. It must be affordable and efficient, and pretty much bring the perfect clients, patients, customers, or downline team members in a very predictable fashion.
The lack of a system is the single biggest thing causing you to toss money out the window. A system lets you know what marketing really works and what is a complete waste of time. It puts money back in your pockets and boots your ROI daily.
The moment you know what marketing media is truly the best for your business, and you have a plan for making it work, you then will be able to accurately predict costs, and know what response to expect. When you set up your system designed to attract only the perfect customers, patients, downline members, or clients, you will stop wasting time, money and resources trying to get a sale from people who either don’t want, don’t need, or can’t afford your products or services.
Step 2: Create a Proven Promotions Swipe File. If you are like me, you get really frustrated creating ads and promotions without any idea if they will work. If you do trial and error promotions, you are wasting a lot of time, and certainly losing money doing it.
A swipe file for marketing is a standard practice of copywriters and marketers of any skill. You too, should start “swiping” ideas from proven promotions and then you will be able to accurately predict the quality and numbers of patients, down line members, clients or customers you’ll get every time you send a promotion.
Step 3: Sell as a Unique Business. When you look at your competitors site do you say many of the same catch phrases as on your site or ads? This is called platitudes. I have an entire article dedicated to platitudes, and I encourage you to read it.
The bottom line is your products or services must come off as the only logical choice for your perfect customer. Your marketing must showcase you uniquely and not with the same platitudes seen on all your competitors’ sites and ads.
This gives you an upfront advantage eliminating your need to compete solely on price. Your price resistance is that viewers and visitors to your marketing and website see instantly something no one else is doing or saying.
Step 4: Always be Consistent. When a campaign is effective, never stop running it. One major mistake made is business owners run a campaign and get a bunch of business then stop the campaign.
They wait until they feel like they need more business before running another campaign. This is almost always too late. Your marketing and ads should be running consistently, and pretty much on autopilot.
This way, you continually attract a constant influx of new customers, clients, patients, downline members. This will ensure you never need to worry about having enough business – it’s always coming.
Getting your system up and running using proven promotions, and making you unique while running continuously on autopilot takes my clients from what is the brink of failure to astounding and overwhelming success.
It will do the same for you when you’re ready to get these four simple steps in action.
You can get a more thorough look at the money making strategies of the top businesses and more by joining my FREE online seminar where you discover the secrets behind the 5-Box Marketing System. Even if you are well versed in online marketing strategy, this is a great little refresher session and review of the founding principles of the real big business success you can have in leveraging online marketing systems. So go ahead and click here to choose your time and date.
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International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.