Why Mobile Dominates Desktops in Online Marketing
16-Aug-2016
For many years now (since about 2009), marketers and online advertisers have been telling you that mobile dominates desktops. For most of those years, these marketers were only saying this to get you to buy their latest mobile software, app, or service.
You could look at your own website stats and see if mobile was the dominant source for web visitors to arrive at your site. In most cases, you would find it wasn’t even close.
Has the turf changed? Does mobile dominate desktops in online marketing?
Well, it may not be so simple as checking your online stats for your website any longer. The reason is, Google and Bing now check for mobile optimization. If your site is not mobile friendly, then it is much less likely to appear in a search result on a mobile device. Thus, the percentage of people finding your site on mobile devices is going to be skewed to a very low number.
Your strategic marketing efforts, and your tactics must include mobile marketing and optimization if you truly want to leverage the full power of the web.
Here’s some insights on why you need to be paying attention to mobile for your online marketing to succeed at its full potential…
Google says mobile now dominates search | Computerworld
The news about mobile search overshadowing desktop searches means we’ve officially entered a “mobile-first” world, according to Zeus Kerravala, an analyst with ZK Research.
“Instead of using our PCs at home and augmenting them with mobile, we are…
The Top 7 Online Marketing Trends That Will Dominate 2016 – Forbes
Mobile will completely dominate desktop. 2015 was a big year for mobile—not only did Google announce that mobile traffic finally overtook desktop traffic, 2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these seven trends: …
Mobile Continues to Dominate as Trends Continue
March market share maintained the mobile growth we saw in February, with mobile email at 55%, webmail maintaining at 26%, and desktop opens maintained at 19%. Let’s take a more in-depth look at what’s shifting and what’s not for the month of March:…
Future of Retailing – location-based mobile marketing – marketing keynote speaker for Google
Future of retail: fusion of offline and online retail sales. Future of home delivery, click and collect, pay and collect depots. Why online delivery is too slow. Future …
The facts show you can’t ignore mobile marketing. If you do, then you are choosing to ignore what consumers are flocking to in order to choose where they get their goods and services.
When making your decision for your business to ignore mobile marketing, consider why Google and Bing focus on it…
The numbers! The numbers show you need to have a true mobile marketing capability in your business.
Why Most Marketers and Local Business Fail at Mobile Marketing
I visit many… no countless local websites and marketer’s websites.
Most new marketers are killing themselves online for a number of reasons.
- They don’t think strategically… they think they can just toss up a website and start making sales. That’s their plan. Does that sound good to you?
- Their website just plain sucks. It doesn’t give web consumer what they want, and the new marketer has no clue how to do that.
- Their marketing pages really stink on mobile, so they automatically lose out on more than half the market potential
For new marketers and those having limited success, I suggest you attend my free web class. You will see the strategic process you need to have to start and succeed in much less time than most believe is possible.
By attending this web class, you will get taken you behind the scenes on how any business gets to the point of reaching or passing through the million-dollar mark and can escalate rapidly to the multimillion dollar level, free up your time, and put you on the path to personal freedom in your life.
* You will see exactly the tools we provide our biggest clients
* Real action steps you can use immediately to double (or more) your revenue in any business, including yours.
* A step-by-step plan proven by the biggest sellers in the world
* The quickest and easiest method for dominating your market
* Everything is here, nothing is held back!
Don’t miss out because it will save you years of time, and untold amounts of money.
International speaker, author, and entrepreneur. Retired navy officer, former commanding officer. Over 35 years of leading, coaching, mentoring, and speaking.